We do not make grand environmental claims, because most are not true. What we can say honestly is this: we moved away from petroleum and MTO-based cleaning years ago, to enclosed hydrocarbon machines that use far less solvent and release far less into the air. It is gentler on garments, and gentler on the people standing beside the machine all day.
What this looks like in practice
None of this is a campaign. It is simply how a careful business behaves when no one is watching — which is, after all, the only kind of care worth having.