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The Swiss Laundry  ·  Pan India  ·  Partnership & Franchise

Build something
that lasts.

The Swiss Laundry has held a professional standard in Kolkata since 2013. We are now making that standard available to entrepreneurs across India — in Mumbai, Delhi, Bangalore, Hyderabad, Chennai, Pune, Jaipur, Chandigarh, Lucknow, Indore, Kochi, Surat, Guwahati and every city where the right standard of garment care is still missing.

2013Founded
13 yrsOperating
4.5★200+ Reviews

Why The Swiss Laundry
is the right partner.

Professional garment care is one of the most underserved organised sectors in Indian retail. Most of the market is still served by open-vat petroleum solvent operators — no formal training, no quality standards, no accountability. The gap between what exists and what the market deserves is significant and growing.

The Swiss Laundry has operated to a professional standard for 13 years in a market where that standard is rare. We know what it takes to run this business correctly because we have been doing it since 2013. That knowledge — the procedures, the training, the supplier relationships, the quality benchmarks — is what we are making available.

13
Years of continuous operationProfessional garment care in Kolkata since 7 October 2013. One standard, consistently held.
25
People at KasbaA team of 25 who have built the procedures, quality benchmarks and service standards we offer partners.
4.5★
Across 200+ reviewsBuilt through consistent service quality — not marketing. The reputation a franchise partner inherits.
0
Petroleum solvents. Ever.Professional hydrocarbon in enclosed machines from day one. This is the standard we teach.

Before you enquire

This is a genuinely hard
business to run well.

We are telling you this because we believe the people who should enquire are the ones who already understand it. Professional garment care done correctly is operationally demanding, staff-intensive, and slow to build. The reward is a loyal, recurring client base in a market with very little organised competition. The path to that reward is not easy. We have walked it for 13 years. We know exactly where it is difficult.

Staff — the hardest part Skilled pressers, spotters, and machine operators are difficult to find and harder to retain. This is not factory work that can be quickly trained. The knowledge is specific, the standards are exacting, and the people who hold this knowledge have options. Building a reliable team takes time, and losing one good operator sets you back significantly.
Customer education — an ongoing investment Most customers in most Indian cities have never used professional dry cleaning. They do not understand why it costs what it costs, what the difference is from the neighbourhood dhobi, or why 48 hours is the right timeline. You will spend significant time and effort educating before you convert. This never fully stops — it reduces, but it is always part of the work.
Equipment — significant and ongoing cost Professional enclosed dry cleaning machines are expensive to purchase, expensive to service, and require specialist engineers when they fail. There is no workaround for a machine that is down. Maintenance is not optional and cannot be deferred. This is a capital-intensive business where cutting corners on equipment directly affects the quality of the service.
Turnaround expectations — a constant tension Customers will ask for same-day. Professional quality requires 48 hours. Managing this expectation without losing the customer is a skill that takes time to develop. Rushing the process to satisfy a turnaround request is how garments get damaged — and how reputations get lost. Holding the standard under pressure is one of the more difficult things this business asks of its operators.

This is not a passive investment. The owner needs to be present, involved, and operationally engaged — especially in the first two years. How long it takes to reach a stable, self-sustaining footing depends heavily on the city, the location, the team you build, and how quickly your market develops. We will not give you a number that may not be true for your situation. What we will give you is the honest picture, the procedures that reduce the risk, and the support of a team that has navigated all of this already. That is what the programme provides.

Who we are looking for

The right person
for their city.

We are selective — not because we want fewer enquiries, but because the wrong fit is a poor outcome for both sides. A franchise or partnership works when the person running it is the right person for that market. We are looking for people with the background to run a service business, the temperament to build something patiently, and the commitment to be present in the operation.

This is probably not for you if: you are looking for a managed investment that runs without your involvement, you expect profitability within the first six months, or you have no prior experience managing a team or serving customers directly.

Service industry background Experience in hospitality, retail, or any customer-facing service business. You understand what it means to deliver a consistent standard to a customer who is paying a premium for it.
Owner-operator mindset You intend to be present in the business — not managing from a distance. Especially in the first two years, this operation requires someone with skin in the game on site.
Patient capital You understand that building a loyal client base in a new market takes time. You are not expecting immediate returns and you have the financial runway to build properly without cutting corners under pressure.
Genuine interest in the standard You care about doing this correctly — not just profitably. The people who do this business well are the ones who find the quality of the work itself meaningful. That is not something we can teach.
A real city, a real location You have thought about where in your city this makes sense — the catchment, the demographic, the facility requirements. You are not at the idea stage. You are at the planning stage.

The opportunity

A ₹8,000 crore market
still mostly unorganised.

India's laundry and dry cleaning industry is valued at approximately ₹8,000 crore and growing at 10–12% annually. The organised professional sector — businesses operating with enclosed machines, regulated solvents, and trained staff — represents a small fraction of this total.

Consumer awareness of the difference between professional and petroleum-solvent cleaning is growing — particularly in tier 1 and tier 2 cities where household incomes and occasion wear spending are both rising. The demand for the professional standard is ahead of the supply of it.

Occasion wear culture in India — weddings, Puja, Diwali, Eid — creates recurring high-value demand that is not seasonal in the way most retail categories are. A professional dry cleaner in Jaipur, Lucknow, or Coimbatore is not competing with online retail. It is filling a gap that does not exist elsewhere.

₹8,000 crEstimated India laundry and dry cleaning market size
10–12%Annual growth rate of the organised professional sector
<5%Share currently held by organised professional operators
45M+People employed in India's textiles and garment care sector

Pan India  ·  Two programmes

Choose the level of
involvement that suits you.

Partnership Programme

You build
your business.

Investment from ₹10 lakhs

You establish and operate your own professional garment care business under your own identity. We provide the knowledge and framework that takes years to build — so you do not have to start from zero. Suited for entrepreneurs who want to own their brand from day one while building on a proven operational foundation.

  • Complete operational setup guidance
  • Staff training to The Swiss Laundry standard
  • Full quality procedures and SOPs
  • Equipment and supplier guidance
  • Your own brand and identity throughout
  • Ongoing support through the initial operations period
Enquire about Partnership
Franchise Programme

You carry
our name.

Investment from ₹65 lakhs

Everything in the Partnership Programme — plus the right to operate as The Swiss Laundry in your city. You carry a name built over 13 years and 200+ reviews. You operate under a brand with a defined standard and the ongoing relationship with us that protects and develops it. For entrepreneurs who want to enter the market with an established identity and a long-term structure.

  • Full use of The Swiss Laundry brand, identity and assets
  • Complete operational setup, training and quality procedures
  • Equipment, supplier and solvent relationships
  • Ongoing quality oversight and brand support
  • Long-term partnership with a defined structure
  • Access to 13 years of accumulated operational knowledge

The franchise programme carries a royalty arrangement and a minimum contract period. Both are discussed during the enquiry process — not before.

Enquire about Franchise

What you receive

Concrete deliverables —
not a list of categories.

Here is what each programme actually provides. Not what it broadly covers — what you specifically receive from The Swiss Laundry.

Partnership Programme
From ₹10 lakhs
Facility setup guidance. Layout planning, equipment specification, and space requirements for a professional operation. We tell you what you need and why — based on 13 years of running this ourselves.
Equipment and supplier introductions. Access to our supplier relationships for machines, solvent, consumables, and packaging. You are not starting from scratch finding vendors.
Full operational SOPs. Written procedures for intake, cleaning, pressing, quality checking, and customer handling. The same procedures our Kasba team follows — documented and transferable.
Staff training at our facility. Your key staff spend time at Kasba learning from the people who have been doing this for years. Not a classroom — a working facility.
Ongoing support through the initial period. Access to our team for operational questions during your setup and early operations phase. You are not on your own after handover.
Your brand, your identity. You build under your own name. TSL provides the knowledge, not the label.
Franchise Programme
From ₹65 lakhs
Everything in the Partnership Programme. All setup guidance, supplier introductions, SOPs, staff training, and ongoing support — included.
The Swiss Laundry brand and identity. Full rights to operate under the TSL name in your designated city. Signage, communication templates, brand guidelines — everything required to present as The Swiss Laundry.
Defined territory. Your city is yours. We do not open a second Swiss Laundry operation in your market while you are operating under the agreement.
Quality oversight visits. Periodic visits from the TSL team to assess standards, identify issues, and ensure the brand is being upheld. This protects you as much as it protects us.
Long-term operational relationship. The franchise is a structured, ongoing partnership — not a one-time knowledge transfer. We remain involved in the standard of what carries our name.
Royalty and contract structure discussed at enquiry stage. The commercial terms of the franchise are specific to the city and the agreement. We discuss them directly — not on a website.

Enquire

Tell us about
yourself.

Fill in the form below and we will review your enquiry. We will be in touch.

Personal details
Your business background
About this opportunity

Your details will be sent to info@theswisslaundry.com. We do not share enquiry information with third parties.

Prefer to speak directly? Call 9836233354 or email info@theswisslaundry.com

After you submit

What to
expect.

01

We review your enquiry. Every submission is read by the team at The Swiss Laundry. We look at the city, the programme interest, and the background you have shared before responding.

02

We will be in touch. If your enquiry is a fit for one of our programmes, someone from The Swiss Laundry will contact you directly. We aim to respond to every serious enquiry.

03

A conversation, not a sales call. Our first contact is to understand your situation and share what each programme involves in practice — the investment, the structure, the expectations on both sides. No pressure at any stage.

Prefer not to use the form?
Call or email us directly.

Call 9836233354
Book Pickup · 2 min